How do shared lead marketplaces work?
A homeowner describes a project. The marketplace matches the request with contractors in the area, and the contractors pay for the lead. Two of the best-known examples:
- Angi Leads. According to its service professional FAQ, Angi Leads connects a customer with multiple service professionals, and each pro pays a fee for each lead they match to, with lead fees that differ by job size.
- Thumbtack. According to its help center, pros set their own lead prices and pay when a lead that matches their preferences comes in, and a customer can contact several matched pros at once to compare quotes.
What does a shared lead mean for a trade company?
You are paying for a chance at the job, not the job. The homeowner already raised their hand, so they are already shopping, and the same request can reach other companies in your trade at the same time. That turns the first call into a race, and the conversation into a price comparison.
Lead marketplaces also center on homeowner requests. Commercial projects, new construction, and government contracts are awarded by estimators, purchasing managers, and primes who do not submit a form on a lead site.
How is Bidli different?
Bidli does not sell leads, shared or otherwise. It is an AI sales rep that works for one trade company. It finds the work, finds the person who awards it, and starts the conversation in that company's name, before the job turns into a crowd.
| Shared lead marketplaces | Bidli | |
|---|---|---|
| What you get | A homeowner's request, charged per lead | A live bid opportunity, ready to price |
| Who else gets it | Other pros matched to the same request | No one. Bidli works for your company only |
| Who starts the conversation | The homeowner, on the marketplace | Bidli, in your company's name |
| When you show up | After the homeowner starts shopping | When the work is coming due, before anyone else is in it |
| Who does the follow-up | You | Bidli, for as long as it takes |
| Kinds of work | Mostly homeowner projects | Commercial, new construction, government, and high-margin residential |
How we describe other companies: every statement about them on this page comes from their own published materials (pro.homeadvisor.com for Angi Leads, help.thumbtack.com), as of October 2026.
How does Bidli find the work without selling leads?
Bidli runs on construction intelligence. It knows the known-coming work, like new builds breaking ground and commercial bids opening, and it predicts the work nobody can see yet: which roofs are coming due, which systems are due for a changeout, which homes are due for a repaint. Then it puts your company in front of the person who decides, first, in your name, and follows up until the job is ready to price.
The difference in one line
A lead marketplace sells you a seat in a race. Bidli puts you at the table before the race starts.
Common questions
Does Bidli sell leads?
No. Bidli does not sell leads, shared or otherwise. It is an AI sales rep that goes and gets the work for one trade company, opens the conversation in that company's name, and hands the owner the job ready to price.
Is Bidli like Angi or Thumbtack?
No. Angi and Thumbtack are marketplaces that match a homeowner's request with pros who pay for the lead. Bidli works for one company, finds the work before the homeowner starts shopping, and starts the conversation in that company's name.
Are Bidli opportunities shared with other contractors?
No. Bidli works for one company and every conversation goes out in that company's name. The opportunity it hands you is yours.
What is the difference between a lead and a bid opportunity?
A lead is a request or a contact that you chase yourself, often alongside other companies. A Bidli bid opportunity is a job where the conversation is already open in your name, with the scope, the details, and the person who awards it, ready to talk numbers.
How does Bidli find homeowners who need work?
Bidli runs on construction intelligence. It predicts which roofs are coming due, which systems are due for a changeout, and which homes are due for a repaint, and gets your company in front of that homeowner first.
What kinds of work does Bidli go after?
Four lanes side by side: commercial projects, new construction breaking ground, government contracts, and high-margin residential work like re-roofs, repaints, HVAC changeouts, and remodels.